Blogs are dynamic, meaning you can add content to them all the
time. Web pages on your site are generally static, so once search
engines have indexed them, there is no reason for them to come back and
re-index your site. That is, unless, you have a blog. By blogging you
are adding content and additional search engine topic keywords, so the
more you post, the more Google will come back and re-index your site.
The Google search engine has incorporated the Google Panda Algorithm which requires every website to be ranked based on quality content that is also unique and fresh. This means the more credible blogs and content you add to your site, the more likely your search rankings will go up.
The key is that your website delivers quality, updated and informative content, because Google and other search engines want to offer high quality and relevant results to its users.
According to the Search Engine Journal, those who blogged five times in the last 7 days will get 6.9 percent more search traffic. This is free advertising for your practice!
Let's face it, how often do you search past the first page of results when looking for something on Google? Rarely. This is why it so important to get your rankings up so that you appear on the first page or two. There are other ways to appear on the first page of Google results, one of which is paid advertising; however, I will save that for another topic of discussion. It will take time to build traffic and your ranking, but the effort will be worth it.
In addition to having a blog on your site, consider writing for prominent blogs or article websites in your niche. This can be even more beneficial to generating traffic to your site. Just include a link to your website in your biography and you are likely to draw in new visitors from a source that gets more traffic than your current blog or website.
For starters, you can submit your writing to sites that receive a lot of traffic such as EzineArticles or Squidoo in your area of specialty. Or Google articles and blogs in your area of specialty and you might be surprised to find the number of sites allowing guest bloggers or article writers.
Lastly, writing blogs is a great way to show people not only your humanness, but also your skill, knowledge, and area of expertise. The more people who find what you have to say interesting, or related to what they are dealing with in their life, the more they will come to trust you as an expert, mentor or guide in the areas they might be struggling with.
The Google search engine has incorporated the Google Panda Algorithm which requires every website to be ranked based on quality content that is also unique and fresh. This means the more credible blogs and content you add to your site, the more likely your search rankings will go up.
The key is that your website delivers quality, updated and informative content, because Google and other search engines want to offer high quality and relevant results to its users.
According to the Search Engine Journal, those who blogged five times in the last 7 days will get 6.9 percent more search traffic. This is free advertising for your practice!
Let's face it, how often do you search past the first page of results when looking for something on Google? Rarely. This is why it so important to get your rankings up so that you appear on the first page or two. There are other ways to appear on the first page of Google results, one of which is paid advertising; however, I will save that for another topic of discussion. It will take time to build traffic and your ranking, but the effort will be worth it.
In addition to having a blog on your site, consider writing for prominent blogs or article websites in your niche. This can be even more beneficial to generating traffic to your site. Just include a link to your website in your biography and you are likely to draw in new visitors from a source that gets more traffic than your current blog or website.
For starters, you can submit your writing to sites that receive a lot of traffic such as EzineArticles or Squidoo in your area of specialty. Or Google articles and blogs in your area of specialty and you might be surprised to find the number of sites allowing guest bloggers or article writers.
Lastly, writing blogs is a great way to show people not only your humanness, but also your skill, knowledge, and area of expertise. The more people who find what you have to say interesting, or related to what they are dealing with in their life, the more they will come to trust you as an expert, mentor or guide in the areas they might be struggling with.
Biography:
Lisa Panzarella, MA graduated from the Naropa University Counseling program in 2010. She and her husband Dan own Panzarella Productions, a website design company where they utilize their eclectic backgrounds in psychotherapy, website development, art, photography, communications and business solutions to assist other psychotherapists and small business owners in website creation and business solutions. Panzarella Productions offers customized websites, web design, copywriting, article-blog writing, and conscious business solutions to individuals and organizations focused on uplifting the world through their area of expertise. For more information, hear testimonials, or to see examples of their work, please visit: http://www.panzarellaproductions.com or email us at: info@panzarellaproductions.com
Article Source:
http://EzineArticles.com/?expert=Lisa_Panzarella
Lisa Panzarella, MA graduated from the Naropa University Counseling program in 2010. She and her husband Dan own Panzarella Productions, a website design company where they utilize their eclectic backgrounds in psychotherapy, website development, art, photography, communications and business solutions to assist other psychotherapists and small business owners in website creation and business solutions. Panzarella Productions offers customized websites, web design, copywriting, article-blog writing, and conscious business solutions to individuals and organizations focused on uplifting the world through their area of expertise. For more information, hear testimonials, or to see examples of their work, please visit: http://www.panzarellaproductions.com or email us at: info@panzarellaproductions.com
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