Did you know people who ignore the obvious? People who always
search or seek out a solution that is MORE difficult, or make things
harder on themselves then they need?
Like the woman who goes from one bad relationship to the next in search of the perfect partner, only to find out, 20 years later... that the man of her dreams lived next door, all the while?
The truth is, while that may sound like a bad movie script (or a pretty common cliche) most online entrepreneurs do the very same thing.
They ignore the obvious, in pursuit of those bright and shiny objects which sound good on paper... but don't translate well when they're put to use. (e.g. - just about everything you've ever received in your inbox from some goofy guru with something slick to sell)
I'm going to share with you the absolute easiest thing to sell in ONE word or less... and then I'm going to give you a simple 2 word strategy for making it happen.
The easiest thing to sell is ALWAYS "You".
Master a skill and turn in into a service to offer... and you'll never go hungry online.
Period.
I also want to share with you the most simple, straightforward and sensible way to sell that skill to people who will pay you what you're truly worth in 2 words or less.
The two words?
Build Something.
Create an asset, and approach your audience, your ideal customer and client, with something you've already created... and then build you back end suite of skills as a service to further develop what you've already created.
This works wonderful well in the online marketing space, for example... where you can sell a blog or website for $200, but then built in back end offers and opportunities for your clients and customers to continue to work with you for 3 months, or 6 months or a year or more... exponentially increasing your income on every simple transaction.
The key is to stop searching for niches, or clients and customers who want to buy obscure affiliate products... and start selling stuff that folks are already buying already.
Services. And the people who are buying those services? Professionals in the communities where YOU live right now, who are spending real money with folks who know less than you, are less motivated than you are, but who simply never got polluted or poisoned by the gimmicks, the gadgets, the goofiness and the gurus who get hold of ALL of us at one time or another.
As a new season arrives... I challenge you to think differently - both about yourself, and your business, and the sort of stuff you can sell today, to build a business, and a life you'll love.
Like the woman who goes from one bad relationship to the next in search of the perfect partner, only to find out, 20 years later... that the man of her dreams lived next door, all the while?
The truth is, while that may sound like a bad movie script (or a pretty common cliche) most online entrepreneurs do the very same thing.
They ignore the obvious, in pursuit of those bright and shiny objects which sound good on paper... but don't translate well when they're put to use. (e.g. - just about everything you've ever received in your inbox from some goofy guru with something slick to sell)
I'm going to share with you the absolute easiest thing to sell in ONE word or less... and then I'm going to give you a simple 2 word strategy for making it happen.
The easiest thing to sell is ALWAYS "You".
Master a skill and turn in into a service to offer... and you'll never go hungry online.
Period.
I also want to share with you the most simple, straightforward and sensible way to sell that skill to people who will pay you what you're truly worth in 2 words or less.
The two words?
Build Something.
Create an asset, and approach your audience, your ideal customer and client, with something you've already created... and then build you back end suite of skills as a service to further develop what you've already created.
This works wonderful well in the online marketing space, for example... where you can sell a blog or website for $200, but then built in back end offers and opportunities for your clients and customers to continue to work with you for 3 months, or 6 months or a year or more... exponentially increasing your income on every simple transaction.
The key is to stop searching for niches, or clients and customers who want to buy obscure affiliate products... and start selling stuff that folks are already buying already.
Services. And the people who are buying those services? Professionals in the communities where YOU live right now, who are spending real money with folks who know less than you, are less motivated than you are, but who simply never got polluted or poisoned by the gimmicks, the gadgets, the goofiness and the gurus who get hold of ALL of us at one time or another.
As a new season arrives... I challenge you to think differently - both about yourself, and your business, and the sort of stuff you can sell today, to build a business, and a life you'll love.
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