Rapport is essential to all sales. Without rapport, you are only
going to sell things to people who are already desperate to buy it. But
with rapport, you'll be able to explain exactly why your product is the
best one available. And with strong enough rapport, your customer will
believe you, and buy the product.
A great way to create rapport in a face to face sales meeting is through pacing. This means matching whatever they do. Match their body language. Match their rate of speech. If they move, you move. If they tilt their head, you tilt your head. This is incredibly powerful. You can walk through any cafe and quickly tell who's in rapport, and who isn't. Who's into each other, and who secretly wants to slap each other across the face.
How do you do this online? You can easily do this the same way. Just simply write what you know to be true in the mind of your reader. That way, the more they read, the more they'll say, "uh huh... uh huh... " to themselves over and over. So when you start describing your product, they'll be much more likely to follow along and click that magical "buy" button at the bottom.
How do you do this? With your psychic powers, of course!
Wait, what?
OK. This may upset some of you. If you truly believe in psychic powers, maybe you should read another article at this point.
Still here? Good.
There's something people use that is called "cold reading." It's a way to make it seem like you have a psychic view into their brain. But in reality, it's just some very accurate guesswork, coupled with some artfully vague language.
For example, pay close attention to the following sentence:
You are reading this sentence.
Pretty amazing, huh? I knew exactly what you were doing as you read that!
But wait, there's more.
Consider this:
You are reading this sentence, and maybe wondering how you can use this.
Wow, how did I do that?
First, I made a statement I knew had to be true. Then I made a guess about what you were thinking. And I prefaced that statement, about what you were thinking, with the word, "maybe."
Of course, I don't know much more about you. All I know is that you are reading this article. I don't know where you came from, who you are, what you want, or what you're interested in.
But if you've any kind of sales page, and you are getting any kind of targeted traffic, then you can deduce quite a bit about your readers. Do some digging, find out things about them that are very likely to be true. Throw in lots of words like, "maybe, perhaps, possibly," and write a couple paragraphs in the first part of your sales letter that pace their experience as much as possible.
Remember to only write things that have a very high probability of being true.
For example, if you have a site on "dog training," and you aren't sure what kind of specific training they're after, don't write anything too specific.
For example, consider this:
I know you've come to this site because you've got that cute poodle with the pink highlights that you'd like to train how to sit up and spin in circles whenever you wag those chocolate flavored dog biscuits in front of her.
It won't work very well.
But consider this:
I know you've got a dog you'd like to train. Maybe you've looked at some other material for help, but up to now you haven't found anything that's satisfied what you really need. Obviously, you have some specific things you'd like your dog to do. And you're not exactly sure how to train your dog to do those things. But with the training I provide, many of our customers report amazing results. Results they say they couldn't get anywhere else.
See how that works? Vague enough to be true for a lot of people. And it leads right into why your product is the best.
It's almost like you're reading their mind!
A great way to create rapport in a face to face sales meeting is through pacing. This means matching whatever they do. Match their body language. Match their rate of speech. If they move, you move. If they tilt their head, you tilt your head. This is incredibly powerful. You can walk through any cafe and quickly tell who's in rapport, and who isn't. Who's into each other, and who secretly wants to slap each other across the face.
How do you do this online? You can easily do this the same way. Just simply write what you know to be true in the mind of your reader. That way, the more they read, the more they'll say, "uh huh... uh huh... " to themselves over and over. So when you start describing your product, they'll be much more likely to follow along and click that magical "buy" button at the bottom.
How do you do this? With your psychic powers, of course!
Wait, what?
OK. This may upset some of you. If you truly believe in psychic powers, maybe you should read another article at this point.
Still here? Good.
There's something people use that is called "cold reading." It's a way to make it seem like you have a psychic view into their brain. But in reality, it's just some very accurate guesswork, coupled with some artfully vague language.
For example, pay close attention to the following sentence:
You are reading this sentence.
Pretty amazing, huh? I knew exactly what you were doing as you read that!
But wait, there's more.
Consider this:
You are reading this sentence, and maybe wondering how you can use this.
Wow, how did I do that?
First, I made a statement I knew had to be true. Then I made a guess about what you were thinking. And I prefaced that statement, about what you were thinking, with the word, "maybe."
Of course, I don't know much more about you. All I know is that you are reading this article. I don't know where you came from, who you are, what you want, or what you're interested in.
But if you've any kind of sales page, and you are getting any kind of targeted traffic, then you can deduce quite a bit about your readers. Do some digging, find out things about them that are very likely to be true. Throw in lots of words like, "maybe, perhaps, possibly," and write a couple paragraphs in the first part of your sales letter that pace their experience as much as possible.
Remember to only write things that have a very high probability of being true.
For example, if you have a site on "dog training," and you aren't sure what kind of specific training they're after, don't write anything too specific.
For example, consider this:
I know you've come to this site because you've got that cute poodle with the pink highlights that you'd like to train how to sit up and spin in circles whenever you wag those chocolate flavored dog biscuits in front of her.
It won't work very well.
But consider this:
I know you've got a dog you'd like to train. Maybe you've looked at some other material for help, but up to now you haven't found anything that's satisfied what you really need. Obviously, you have some specific things you'd like your dog to do. And you're not exactly sure how to train your dog to do those things. But with the training I provide, many of our customers report amazing results. Results they say they couldn't get anywhere else.
See how that works? Vague enough to be true for a lot of people. And it leads right into why your product is the best.
It's almost like you're reading their mind!
To get a highly focused, incredibly effective sales letter that
will quickly help you to increase your sales and profits, head on over
to http://www.copywritesolutions.net/ezine-landing/ today.
Article Source:
http://EzineArticles.com/?expert=George_Hutton
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