Think you're saving money by not building a website? Think again.
While many SMB owners only think of the short-term cost of building a website, they fail to see the long-term investment in doing so.
Website VS print advertising:
Think about your current, standard marketing tools: flyers, pamphlets, catalogs, printed advertisements, bulletin boards, business cards, etc. How much money would you save if you could cut these expenditures? A website is an inexpensive, cost-effective advertising tool. Using a website to advertise your SMB allows you to significantly cut printing and distribution costs. It is considerably less expensive to describe your company's products and/or services on a website, and you can do so in much greater detail than you can using print advertising because you are not limited in space. You can also make as many changes to your company information, products, promotions and more at no extra cost, instead of reprinting and redistributing all of your materials. Referring customers from your business cards, newspaper ads, and/or bulletin boards to your website to get more information saves you text space and thus money as well. Winner: Website.
Website VS mailing list:
Replace your mailing list with an e-mail list. An e-mail list saves you pricey direct mail expenses and is cost-effective. A website has the potential to reach limitless clients, while at the same time targeting a specific audience that takes an interest in your product and/or service. Instead of searching for a target audience, it comes to you. You lower the risk of your advertising being considered spam and thrown away without a glance. Using an e-mail list is reliable and allows you to reach customers on a personal level.Winner: Website.
Website VS manpower:
A website also allows you to support your current customers more readily. Today's clientele searches for convenience and immediacy. Customers can visit you online at their own leisure and read about your company's products and/or services. A website is a salesman, an advertising agent and a customer support representative that works for you without pay 24 hours a day, answering frequently asked questions and providing you with a simple platform to improve your customer service. Using a contact form, customers can contact you 24/7 and you can quickly provide feedback with little hassle and without hiring additional employees. A website is thus an important tool that serves not only you, but your client as well. Winner: Website.
Advantages of a Professional SMB Site
A website is powerful in its ability to reach an unlimited number of potential customers from all over the world, and may pay for itself by bringing in some your business may not have had otherwise. Providing a global market and an opportunity for growth makes building a website a great investment..
Many SMB owners think that website building is a time-consuming and expensive task. However, there are many low-cost options that require very little hassle, such as some great website building platforms that produce professional-looking websites in minutes. It is also important to remember that the money you will save on advertising and customer support will pay for your website, and the investment will have a great return while at the same time working with an easy-to-manage site builder will save you additional time and expenses.
Disadvantages of Not Having a Site
Not having a website can also be a liability. Most people today use the Internet to find solutions to their needs. If your SMB is not online, they're not going to see you. Those potential customers will find your competitors instead. So, still think you're saving money? On the contrary, you may be at risk of losing money..
SMBs today must have an online presence. Whether it is to increase exposure or remain in the competition, a website is a necessity.
While many SMB owners only think of the short-term cost of building a website, they fail to see the long-term investment in doing so.
Website VS print advertising:
Think about your current, standard marketing tools: flyers, pamphlets, catalogs, printed advertisements, bulletin boards, business cards, etc. How much money would you save if you could cut these expenditures? A website is an inexpensive, cost-effective advertising tool. Using a website to advertise your SMB allows you to significantly cut printing and distribution costs. It is considerably less expensive to describe your company's products and/or services on a website, and you can do so in much greater detail than you can using print advertising because you are not limited in space. You can also make as many changes to your company information, products, promotions and more at no extra cost, instead of reprinting and redistributing all of your materials. Referring customers from your business cards, newspaper ads, and/or bulletin boards to your website to get more information saves you text space and thus money as well. Winner: Website.
Website VS mailing list:
Replace your mailing list with an e-mail list. An e-mail list saves you pricey direct mail expenses and is cost-effective. A website has the potential to reach limitless clients, while at the same time targeting a specific audience that takes an interest in your product and/or service. Instead of searching for a target audience, it comes to you. You lower the risk of your advertising being considered spam and thrown away without a glance. Using an e-mail list is reliable and allows you to reach customers on a personal level.Winner: Website.
Website VS manpower:
A website also allows you to support your current customers more readily. Today's clientele searches for convenience and immediacy. Customers can visit you online at their own leisure and read about your company's products and/or services. A website is a salesman, an advertising agent and a customer support representative that works for you without pay 24 hours a day, answering frequently asked questions and providing you with a simple platform to improve your customer service. Using a contact form, customers can contact you 24/7 and you can quickly provide feedback with little hassle and without hiring additional employees. A website is thus an important tool that serves not only you, but your client as well. Winner: Website.
Advantages of a Professional SMB Site
A website is powerful in its ability to reach an unlimited number of potential customers from all over the world, and may pay for itself by bringing in some your business may not have had otherwise. Providing a global market and an opportunity for growth makes building a website a great investment..
Many SMB owners think that website building is a time-consuming and expensive task. However, there are many low-cost options that require very little hassle, such as some great website building platforms that produce professional-looking websites in minutes. It is also important to remember that the money you will save on advertising and customer support will pay for your website, and the investment will have a great return while at the same time working with an easy-to-manage site builder will save you additional time and expenses.
Disadvantages of Not Having a Site
Not having a website can also be a liability. Most people today use the Internet to find solutions to their needs. If your SMB is not online, they're not going to see you. Those potential customers will find your competitors instead. So, still think you're saving money? On the contrary, you may be at risk of losing money..
SMBs today must have an online presence. Whether it is to increase exposure or remain in the competition, a website is a necessity.
EXAI Ltd. provides website building technology based on unique artificial intelligence algorithms. For more information visit http://www.exai.com
Article Source:
http://EzineArticles.com/?expert=Karen_Hayoun
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