When you start your business, you may be propelled by a passion
to succeed and so, you may have an elegant website, the result of a
creative process. You may be excited to imagine that your site will get
you great sales. But, possession of a well-made website rarely
guarantees success in your business. It is imperative that you should
make appropriate Link Building efforts for getting your site a good
ranking on the search engines.
The purpose of getting a good ranking on the search engines is that whenever interested people search with a keyword related to your field of activity, your website should form a part of the results search engines show. Your website should appear within the first three pages of the search engine results because according to a survey done recently, most of the searchers do not go beyond the first three pages while searching. Searchers expect to have the best and it is perfectly justifiable if they opine that the results on the first two or three pages are the best. The most important factor search engines consider for deciding the ranking of a website is the link profile of the site.
The link profile of a web page or site is nothing but the number of high-quality in-bound links to the website. But, just because there are a lot of links to your site, you cannot conclude that your link profile is good. Only if the in-bound links are from sites that have higher rankings than that of yours on the search engines, you can construe that you have a good link profile. Further, the links should be from sites that are related to your field of activity.
But, you should remember that you cannot get links from such sites without making efforts. Your site may be elegant, useful or highly informative but every one should know that your website has all these great qualities. At the same time, you should not manipulate or buy links to improve the rankings of your site. Search engines like Google know how to track such manipulations and they may view this strongly. So, you should adopt only genuine and long-term strategies to get links from reputed sites.
Google adopts a methodology known as PageRank algorithm to rank any site. Every link from a reputed website is considered as a "vote" for your website. The following are the yardsticks Google adopts for determining the ranking of a website.
- Links from websites that hold excellent rankings on the search engines are considered highly valuable.
- The sites that link to your website should be relevant and should deal with a topic related to your field of activity.
- Search engines consider a few sites as authoritative. This condition, along with the relevancy condition, was first used in the famous Teoma algorithm. That was later incorporated as a part of the Ask algorithm. Search engines like Google have also started implementing this algorithm. So, the links you get for your website should be from authoritative sites also.
- If the links you have for your site are from trusted websites, your site will also get a high trust score from the search engines. Search engines are implementing this clause because they want to discourage manipulation or purchase of links.
- You should not overlook the fact that every section and every page of your site will be evaluated by search engines to determine the ranking of your website. This means that the links on every page will be checked to find out if they are from trusted and relevant sites that have excellent rankings on the search engines.
In a nutshell, for succeeding in your efforts to get a good ranking for your website on the search engines, you should consider the following four very important components of link building. The components are:
- The links you get should be from authoritative websites.
- There should be enough number of links and they should keep increasing.
- You should get links not only on the Home Page of your website but on the other pages also. These are known as "deep links".
- You should have anchor text also for improving the rankings.
Experts advise that if you are not sure of the quality of the sites, it is better you have links on directories, blog posts and social networking sites. These are normal links. You can try guest blogging, viral campaigns, etc. also for getting high-quality links.
You must remember that you cannot get instant results. You should work hard to get such good links and succeed in your link-building efforts.
The purpose of getting a good ranking on the search engines is that whenever interested people search with a keyword related to your field of activity, your website should form a part of the results search engines show. Your website should appear within the first three pages of the search engine results because according to a survey done recently, most of the searchers do not go beyond the first three pages while searching. Searchers expect to have the best and it is perfectly justifiable if they opine that the results on the first two or three pages are the best. The most important factor search engines consider for deciding the ranking of a website is the link profile of the site.
The link profile of a web page or site is nothing but the number of high-quality in-bound links to the website. But, just because there are a lot of links to your site, you cannot conclude that your link profile is good. Only if the in-bound links are from sites that have higher rankings than that of yours on the search engines, you can construe that you have a good link profile. Further, the links should be from sites that are related to your field of activity.
But, you should remember that you cannot get links from such sites without making efforts. Your site may be elegant, useful or highly informative but every one should know that your website has all these great qualities. At the same time, you should not manipulate or buy links to improve the rankings of your site. Search engines like Google know how to track such manipulations and they may view this strongly. So, you should adopt only genuine and long-term strategies to get links from reputed sites.
Google adopts a methodology known as PageRank algorithm to rank any site. Every link from a reputed website is considered as a "vote" for your website. The following are the yardsticks Google adopts for determining the ranking of a website.
- Links from websites that hold excellent rankings on the search engines are considered highly valuable.
- The sites that link to your website should be relevant and should deal with a topic related to your field of activity.
- Search engines consider a few sites as authoritative. This condition, along with the relevancy condition, was first used in the famous Teoma algorithm. That was later incorporated as a part of the Ask algorithm. Search engines like Google have also started implementing this algorithm. So, the links you get for your website should be from authoritative sites also.
- If the links you have for your site are from trusted websites, your site will also get a high trust score from the search engines. Search engines are implementing this clause because they want to discourage manipulation or purchase of links.
- You should not overlook the fact that every section and every page of your site will be evaluated by search engines to determine the ranking of your website. This means that the links on every page will be checked to find out if they are from trusted and relevant sites that have excellent rankings on the search engines.
In a nutshell, for succeeding in your efforts to get a good ranking for your website on the search engines, you should consider the following four very important components of link building. The components are:
- The links you get should be from authoritative websites.
- There should be enough number of links and they should keep increasing.
- You should get links not only on the Home Page of your website but on the other pages also. These are known as "deep links".
- You should have anchor text also for improving the rankings.
Experts advise that if you are not sure of the quality of the sites, it is better you have links on directories, blog posts and social networking sites. These are normal links. You can try guest blogging, viral campaigns, etc. also for getting high-quality links.
You must remember that you cannot get instant results. You should work hard to get such good links and succeed in your link-building efforts.
Nicholas Darley has been designing and building websites for almost 7 years.
He currently runs his own Web Design business that specializes in SEO friendly websites.
Darley Web Design (http://www.darleywebdesign.com)
Article Source:
http://EzineArticles.com/?expert=Nicholas_M_Darley
He currently runs his own Web Design business that specializes in SEO friendly websites.
Darley Web Design (http://www.darleywebdesign.com)
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