Is Your SEO Strategy Ready for Google's New Algorithm?

Last fall, Google rolled out one of its largest changes of the past decade - an entirely new search algorithm, nicknamed "Hummingbird." In contrast to the past updates, Panda and Penguin, which modified existing search algorithms and affected roughly 2 to 5 percent of search queries, Hummingbird is believed to have affected nearly 90 percent of all queries and dramatically changed the way the engine processes user requests. The impetus behind Hummingbird comes down to context. In the past, Google's algorithms processed user queries according...

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Simplify Your SEO Program With These 5 Strategies

The SEO industry is in a constant state of flux depending on Google's algorithms, but that doesn't mean that you need to revamp your entire strategy every time a new update rolls out. Instead, use the following five strategies to implement a simplified SEO program that'll stand the test of time -- no matter what changes the search engines make. Focus less on keyword research. "Old school" SEO put a heavy emphasis on keyword research, requiring that webmasters spend hours measuring anticipated search volume against the relative competitiveness...

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